My Experience

Strategic marketing leader with 9+ years of DTC and B2B experience owning six-figure monthly budgets and delivering scalable full-funnel acquisition strategies. Proven track record of exceeding CPL/CAC targets through multichannel campaigns across Google, Meta, LinkedIn, and TikTok. Proficient in landing page optimization, analytics tools (GA4, Looker, Tableau), and legal industry compliance. Adept at leading crossfunctional teams and turning performance data into actionable growth strategies. 

Previous Brand Highlights

MCM

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Hackensack Meridian Health

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M&M's

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Tillamook

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Penn National Gaming

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MCM • Hackensack Meridian Health • M&M's • Tillamook • Penn National Gaming •

32% Increase in Conversion Volume

Layering in a complete restructure of Google campaigns and Meta Ads led to more conversions at a 12% lower cost per acquisition YoY

Work Examples

Revenue Tracking

What People Are Saying

“As VP of Integrated Media I had the tremendous pleasure of recruiting and working with Adrian at PMP Marketing Group. I was consistently impressed by his mastery of performance marketing as Director of Paid Media. Adrian not only scaled campaigns across multiple platforms with outstanding results, but also introduced innovative automated and AI-powered solutions that transformed our reporting efficiency. He is a strategic thinker who excels at translating business goals into actionable, high-performing mixed media plans, all while fostering a collaborative and motivated team environment. Adrian’s blend of analytical rigor and creative leadership truly sets him apart in the digital marketing space. He's self-starter who remains curious, coachable and proactive with mature conduct through client engagement. We had a professional start that resulted in a personal respect for our mutual passion across media and emerging tech.”

— Taj McClymont, Founder/ C-Suite

“I've worked with Adrian for a little over a year now and he's been nothing short of amazing. Working alongside Adrian has been an absolute privilege. As a Director of Paid Media Marketing, he brings a deep expertise in digital advertising, blending data-driven strategy with creative problem-solving to deliver exceptional results. His ability to analyze complex campaign data, optimize performance, and drive measurable growth is truly impressive. Beyond his technical skills, he leads with insight and precision, always staying ahead of industry trends. His strategic mindset and unwavering commitment to excellence make him an invaluable asset to any team or organization.”

— Darren Thomas, Paid Media Expert

“From day one, Adrian and I clicked, thanks to a simple yet impactful question he asked: “How can we automate this?” That question set the tone for our working relationship and led to countless efficiencies that saved time and effort for his team. As Director of Paid Media, Adrian’s passion for numbers, data, and metrics is evident in everything he does. His analytical mindset and drive to optimize processes have made a lasting impact.

Adrian is highly respected by his team and colleagues, including myself. His ability to generate innovative ideas and approach challenges with a solution-oriented mindset is inspiring. I’ve enjoyed collaborating with him, especially in exploring AI and automation opportunities to bring his ideas to life. Adrian’s future is full of potential, and it’s clear that his love for numbers will continue to shape his path in remarkable ways.”

— Jiho Sohn, Founder

 FAQs

  • I have managed over $5+mil across multiple channels.

  • I have proficient experience in Meta, Google, YouTube, TikTok, and StackAdapt.

  • I work best in a collaborative setting where everyone brings their strengths to the table. I make it a point to communicate clearly and keep the team aligned with system creations. In my last role, this systems approach helped us reduce manual hours by about 80hours in a month because automated redundancies and manual report pulling.

  • What sets me apart is my ability to bridge strategy and execution. I’ve led digital marketing initiatives across multiple verticals and consistently delivered measurable results (like increasing conversions by 32% year-over-year and cutting cost per lead by 12%). Beyond hitting KPIs, I focus on building systems that scale, so the impact lasts beyond a single campaign. Many candidates may bring strong creative or analytical skills, but my edge is combining both to solve problems and drive revenue growth quickly.