Click-Through Rate (CTR) is a metric used by advertisers to determine how many clicks are being driven to a landing page. Mathematically, it takes the clicks divided by the impressions to ultimately give you a percentage. Learn about how CTR can be utilized and optimized within you current campaign.

If you’re getting involved with the digital marketing landscape, the main question all businesses want to know is how profitable the strategy is. I walk you through a series of strategies that can help with any campaign.